Ubisoftsees the release ofStar Wars Outlawsas a failure because, according to them, theStar Warslicense is much less popular than it was a few years ago.
Ubisoft Blames Fading Star Wars Popularity for Outlaws’ Failure
The Ubisoft game, which is also coming to Switch 2 and stars Kay Vess, failed to find the success the company had hoped for.
Now, Ubisoft’s CEO believes it failed in its mission because theStar Warsbrand has declined in popularity. So, what aboutFallen OrderandSurvivor?
In addition, a former developer ofStar Wars Battlefront 2reignited hopes forBattlefront 3,just as the game hit a new peak of players on Steam—eight years after its original launch.
Not to mentionAndor,which has become the best-reviewedStar Warsproduction in history, showing the franchise is thriving in series likeThe Mandalorian—thoughThe Bad Batchdidn’t manage to stand out.
Investor Meeting Raises Questions About Sales
In the same investor meeting whereYves Guillemottalked aboutStop Killing Games, the CEO was asked about the lukewarm sales ofOutlawsand its cold reception.
Beyond its issues, Guillemot suggested others were to blame. The sales targets weren’t met—but that wasn’t his main point.
“ForStar Wars Outlaws, we didn’t reach our sales targets. The game suffered for several reasons. First, it was impacted by the fact that it launched at a time when the brand it belongs to was going through some turbulence.
And the game had a few things that still needed polishing, which were indeed improved and refined over the following weeks, but that did affect sales volume,” Guillemot said.
“We did improve the game a lot by fixing issues and debugging, and when it launches on upcoming consoles like the Switch 2, it will be a new version of the game.”
Star Wars Outlaws Fails at Ubisoft Due to the Brand
Outlawslaunched in August 2024, and itsDLC—A Pirate’s Fortune—arrived in May 2025, showing that many people liked it, but not everyone.
“Star Wars Outlawshas action, adventure, and a lot of heart. And maybe that should have been enough,” but clearly, it wasn’t—and it seems the message was received loud and clear by the French publisher.
The game is in better shape now than at launch, but the damage to its image has already been done.
Since the release ofStar Wars Episode IX, which wasn’t well received by fans, the franchise has largely stayed off the big screen. WhileThe Mandalorianhas enjoyed community support, other series have shown more inconsistent quality—thoughAndor’s second season has earned strong praise.
Currently, severalStar Warsmovie projects are in the works, includingThe Mandalorian & Grogu, Star Wars: Starfighter, and the return of Rey as a Jedi Master.
