Apple has enjoyed success with the new iPhone 7 family as the Jet Black iPhone 7 Plus models saw strong demand, in some part due to Samsung’s Note 7 debacle. But demand for latest iPhones may have started to fade recently, forcing Apple to cut back on orders, Taiwanese supply chain sourcestoldtrade publication DigiTimes.
That’s especially true with the rumor-mill in high gear regarding next year’smassive iPhone 8 upgradeand all the talk of the so-called Tenth Anniversary iPhone gainingall-glass,bezel-freeindustrial design and awraparound OLED displaysakin to that on the Galaxy S7 edge.
iPhone 7 demand in China, Apple’s second-largest market by revenue, and in other key markets has reportedly scaled back substantially since the smartphone launched in September, prompting Apple to start reducing orders for the device.
From the report:
Affected by consumers’ high expectations on the next generation iPhone, makers in the supply chain are mostly conservative about the shipment outlook for the iPhone 7 in the first half of 2017, expecting shipments in this six-month period to be at least five million units less than those shipped in the second half of 2016.
Unnamed sources from Taiwan’s handset supply chain claim that component suppliers and consumers alike have been shifting their focus to 2017’s iPhone refresh. The report states that the iPhone 8 may feature an enhanced processor and “advanced sensors” that will support mixed reality (MR) andwireless charging technologies.
The Wall Street Journal recently reported that as many asten different iPhone prototypesare in development. KGI Securities analystMing-Chi Kuo predictedprice cuts for 2017 4.7 and 5.5-inch iPhones with LCD screens to boost sales.
